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Hi! I'm Alex.
And I'm passionate about products, marketing and stories.
Circular Lighting Solutions by Zumtobel: Remanufacturing Turnkey Service
I am proud to be part of the team at Zumtobel working to offer circular lighting solutions. For new projects, we now offer luminaires with a remanufacturing option. This means that instead of being replaced later, these high-quality luminaires will be sent back to Zumtobel to be remanufactured and updated with the latest technology.
By planning for this "second usage cycle" today, Zumtobel helps ensure that the lighting solutions stay modern while cutting the carbon footprint by up to 50% in the years to come.
Pushing the Boundaries of Light: The Editions
As the coordinator of this unique project, I am proud to share The Editions, Zumtobel’s innovation-driven platform for high-end architectural lighting. These aren't just luminaires. They are the result of a creative dialogue between engineering excellence and architectural vision. See how we bridge the gap between concept and reality with solutions like SOLENA, SKENA, and the award-winning IZURA.
Press voices:
FORMFAKTOR
ON-LIGHT
2023 - today Innovation Manager at Zumtobel Lighting
Creating new value for Zumtobel and its customers.
2017 - 2023 Head of Product Management for Luminaires with Higher Protection at Zumtobel Lighting
2015 - 2017 Global Product Manager for Luminaires with Higher Protection at Zumtobel Lighting
2012 - 2015 Business Development Manager at Ledon Lamp (part of Zumtobel Group)
2010 - 2011 International Area Manager Outdoor Powertools at Husqvarna Group
2005 - 2010 Key Account Manager / Product Manager / Business Development Manager at Bosch Powertools
2004 - 2005 International Marketing Coordinator at Bitdefender
How can you initiate an innovation process in product management?
Many product managers struggle when they are supposed to come up with new and innovative products or services.
They may ask themselves, "Where do I start?".
That's actually my favorite part of the work in product management and business development: sitting down in front of a white paper and just starting something completely new.
If you need a little guidance on how to tackle such a process, check out my framework for innovation for product managers.
Based on my experience, I've put together a structured approach on how to get from idea to product.
Just click the button below.
And let me know if you have any questions or comments. I'd be very happy to hear from you.
Achievements in Product Management at Zumtobel Lighting
You can find below the most important products my team and I specified, developed, trained, launched, and maintained.
None of this would have been possible without the great support of a whole team of engineers and specialists. Nor without the help of exceptional project managers.
Let's have a look:
CRAFT II
The modular high-bay platform under Zumtobel brand, one of the best high-bay luminaires in the world. Convince yourself here: CRAFT II.
Also check out the videos below. I wonder if you recognize me in one of the clips :-)
AMPHIBIA
A beautiful moisture proof luminaire, for more than 245 applications in industry, logistics, manufacturing, and car parks.
Here is the product page: AMPHIBIA.
Watch below my favourite product video:
CLEAN II
The most sustainable cleanroom luminaire on the market, helping medical staff in operating rooms and intensive care units, as well as professionals in the pharmaceutical industry, to perform their tasks under the best lighting conditions.
And here are the product videos of the two CLEAN II versions, showing details about these engineering masterpieces:
Aquaforce Pro
This versatile moisture proof luminaire sets a new standard for durable LED lighting. It offers a wide range of options while being very easy to install and a real help to electricians and contractors in many parts of the world.
About my experience at LEDON Lamp
I experienced LEDON Lamp in the very early phase, when it was one of the few start-ups in LED lighting for private and professional users.
The quality of their LED lamps is impressive.
Actually, the only LED lamps that still survive in my home after 11-12 years are from LEDON. All other lamps failed after 6-12 months. So, good job, LEDON.
Working first as product manager and then in business development, at LEDON Lamp I had the opportunity to aquire and run numerous customers campaigns with:
Energy suppliers such as ESB, Badenova, EnBW, VKW, Süwag, and many more
Non-governmental organizations and associations such as DAV, ÖAV, NABU, Naturfeunde, WWF Austria, just to name a few.
Here are some examples:
Here is a funny video of a customer campaign we made, after the administrators of the Bran Castle, known as the Dracula Castle in Transilvania, decided to switch to LEDON LED lamps:
A few words about my work at Bosch
As product manager and then as business developer I was responsible for Bosch DIY and garden tools.
Later I switched in key account management, being responsible for the business several DIY customers such as Dedeman, Obi, Praktiker, Bricostore.
Thank you for getting in touch!
I will get back to you shortly.
Have a great day!
